We are pleased to announce that Agilutions Co-Founder/CTO Stephen Spruce will be participating in a panel discussion with Avectra’s Dirk Behrends at the ASAE 2013 Annual Meeting & Expo in Atlanta. Their discussion will be a Learning Lab entitled The Business of Certification: Engage Certificants to Grow Your Program on Sunday, August 4, 2013 from 3:15-4:30 PM.
For a preview, ASAE has recently published an article called 3 Forces That Are Disrupting Certification Programs. In it, Spruce and Behrends contend that one disruptive force is competition from more nimble organizations. In response, it is important to stay relevant and competitive by understanding how your industry or profession is evolving—for example, through market studies, which can reveal insights, needs and sources of new candidates. Second is the desire of today’s candidates for immediate gratification. To capture those reluctant to make the investment in a multi-year certification program, they recommend expanding your reach and pipeline by offering introductory micro-credentials—which also serves to strengthen the value of the full certification. Third is the disruptive force of poor data management. Instead of keeping certification and membership data separate, look at your customers holistically to fully understand their engagement levels, maximize your marketing investment, and ensure you’re targeting the right audience.
For ASAE members, here is the link to read the full article: http://www.asaecenter.org/Resources/articledetailnew.cfm?ItemNumber=342872
And for all attending ASAE in August, be sure to attend the Business of Certification Learning Lab to maximize the potential of your certification program.